In the spring of 2004, NBC launched what quickly became the number one new show on television. “The Apprentice”, the Emmy-nominated reality show with Donald J. Trump as its star was an instant success. Along with his daughter Ivanka, son Donald Jr., and advisor George Ross, Trump would pit two teams against each other until one candidate earned the privilege of landing a coveted $250,000 a year job with The Trump Organization. 18 candidates would vie for excellence and perform business tasks, dreading the now-famous line, “You’re Fired.” In 2010, Donald Trump brought back the original Apprentice format, this time featuring employment challenged contestants competing for a top-level position within the Trump Organization.
(from: http://www.trump.com/Entertainment/The_Apprentice.asp )